Shanghai, December 20, 2025 – The global sofa industry is undergoing a profound transformation driven by innovation, with intelligent functionality and sustainable materials emerging as the dual pillars of product evolution. Leading brands including Natuzzi, La-Z-Boy, and HAY have recently launched flagship sofa lines integrating cutting-edge smart systems and carbon-capturing technology, redefining the standards of comfort, convenience, and environmental friendliness for modern living spaces.
Sustainability has become a key focus for industry innovation, with carbon-capturing technology breaking new ground in eco-friendly furniture production. Danish home brand HAY, in collaboration with Tencent’s "Carbon Quest Manufacturing" initiative and Suzhou Kunsheng, has unveiled the upgraded Mags Carbon-Capturing Sofa. This revolutionary piece incorporates sponge made from CO₂-based PPC polyol, a material derived from industrial emissions. Each sofa effectively "locks in" approximately 3kg of carbon dioxide without compromising on its original seating comfort or durability, achieving the goal of "reducing carbon while sitting" at no extra cost to consumers . The launch marks a significant step in bridging the gap between laboratory低碳 (low-carbon) technology and real-world consumer applications.
Intelligent functionality is reshaping the user experience with unprecedented convenience and customization. La-Z-Boy, a pioneer in functional sofas, launched its "Space Walk" series in Chengdu, featuring industry-first smart interactive technologies. The highlight is the NFC-enabled one-touch control system: a simple tap with a smartphone awakens a WeChat mini-program, allowing users to switch between modes and customize seating angles effortlessly. The series also boasts the Z-Air Orbit Frame, which integrates five core functions—wall-hugging design, zero-gravity mode, obstacle avoidance, zero height difference, and pressure-free seating. This innovation frees up living space while simulating the weightless floating sensation of astronauts, delivering a deep immersive relaxation experience . Additionally, the "Galaxy Multimodal Command System" enables users to adjust the sofa’s posture through natural voice commands, elevating the smart home experience.
Italian luxury brand Natuzzi has made waves with two groundbreaking series that blend technology, design, and cultural harmony. The Natuzzi Editions Nuvia Sofa, a star product from the "Feelwell" collection launched globally at the 2025 Milan Furniture Fair and now available in China, features a Triple Motion three-motor electric system. This core technology enables independent and precise adjustment of the seat, backrest, and footrest, while offering scientifically validated zero-gravity and micromobility modes. The zero-gravity mode relieves spinal pressure and promotes blood circulation by positioning the body at an optimal angle, while the micromobility mode uses gentle, slow tilting movements to maintain muscle activity and improve circulation without disturbing the user . Its modular design supports up to 10 SKU configurations, adapting flexibly to various living spaces, and includes an integrated side
table with wireless charging and USB ports.
Natuzzi Italia’s Amama Series, which recently won the 2025 Muse Design Award Gold Medal, introduces an innovative double-sided design philosophy. Breaking away from the traditional reliance on wall placement, the sofa can be freely positioned in the center of a room, serving as a hub connecting different functional areas. Its modular design allows for personalized combinations, catering to spaces ranging from compact apartments to spacious villas and even commercial venues. Interestingly, the sofa’s 2D outline accidentally mirrors the shape of a 13th-century castle in Puglia, Italy—the birthplace of Natuzzi 66 years ago—embodying the brand’s "Rooted in Harmony" theme that bridges historical heritage and contemporary needs . The series has gained popularity in China’s high-end mansion market, where its large modular size perfectly complements the spacious layouts of luxury flats and villas.
These innovations are resonating strongly with consumers and driving market growth. Natuzzi’s China区 (China region) general manager Wang Yong revealed that the brand has served Guangzhou users for over 21 years and has evolved from a single product seller to a provider of full-scene lifestyle solutions. La-Z-Boy’s smart sofa series has received enthusiastic feedback since its launch, particularly among young professionals and tech-savvy families. Industry analysts predict that the global smart sofa market will grow at a CAGR of 12.8% from 2026 to 2030, with sustainable and intelligent products becoming the primary growth drivers.
Pasquale Junior Natuzzi, Chief Global Business Officer of NATUZZI, emphasized the brand’s strategic direction: "We are no longer just a sofa company but a full-chain service provider offering everything from single items to whole-house design." La-Z-Boy’s brand representatives added, "Our goal is to lead a comfortable lifestyle with temperature and technological content, making 'lazy just right' a new norm for modern living."
As consumers increasingly prioritize comfort, sustainability, and intelligence, the sofa industry is shifting from mere functional furniture to a core component of smart, eco-friendly homes. With continuous innovations in materials, design, and technology, global brands are setting new benchmarks for home comfort while contributing to a more sustainable future.
### About Natuzzi Founded in 1959 in Puglia, Italy, Natuzzi is a global leader in high-end furniture, with 1,100 sales outlets worldwide and recognized by Ipsos as the most influential high-end home brand globally. Committed to the "Harmony Makers" philosophy, the brand integrates Italian design essence with technological innovation, offering a diverse range of products under Natuzzi Italia and Natuzzi Editions.
### About La-Z-Boy La-Z-Boy is a global pioneer in functional sofas, renowned for its innovative design and exceptional comfort. With a long history of technological exploration, the brand continues to lead the industry by integrating smart technologies to create personalized and convenient living experiences.
### About HAY Founded in Denmark, HAY is dedicated to creating contemporary furniture that balances aesthetics, functionality, and sustainability. Through collaborations with global partners, the brand strives to bring innovative and eco-friendly design to everyday life.
